San Pablo is Curaçao’s original rum, carrying a history that spans generations. Since 1945, we have stayed true to our roots, crafting rums that reflect the character of the island—bold, rich, and full of life.

 

Our journey began with a simple idea: to create a rum that embodies Curaçao’s culture, where quality and craftsmanship come before all else. What started as a small, locally cherished spirit has grown into a brand that represents the island far beyond its shores.

 

We believe great rum isn’t just made—it’s shaped by the people, the place, and the history behind it. Every bottle of San Pablo is a tribute to Curaçao: its traditions, its resilience, and its passion for life. Whether sipped on its own or mixed into a timeless cocktail, San Pablo invites you to experience the true taste of the island.